SJ Partners, LLC (“SJP”), through its affiliate SJ Capital Partners III LLC, has formed Osmotics LLC to acquire majority control of Osmotics Corporation (“Osmotics” or the “Company”) from BHMS Investments, LP. Osmotics is a leading prestige cosmecutical skincare brand that was founded in 1993 by President Francine Porter who will continue, as Founder and President and be responsible for driving innovation and customer relations. The brand is well known for its unique copper peptide anti-aging products.
“We are thrilled to welcome SJ Partners and their team to the Osmotics family. We think their knowledge and relationships within the cosmetics industry will help propel the growth of Osmotics,” said Porter.
“We think Francine has built a great brand with a portfolio of products with efficacy supported by leading science. We look forward to building upon the Company’s strong retail relationships and help the brand reach its full potential,” stated SJ Partners CEO Scott Johnson.
Partnering and co-investing with SJP is Thomas Moloney who will join the company full time. Moloney is a career cosmetics executive who was a senior Elizabeth Arden executive and previously ran the Faberge fragrance business. Also investing alongside SJP and to advise the Company are Robert Phillips, a former Board Director of Unilever NV and PLC who ran their worldwide personal care products division and was CEO of the Elizabeth Arden Company, and Andrew Parsons, a former McKinsey partner who ran McKinsey’s global marketing and its North American consumer practice. Colorado Business Bank is providing a line of credit to support working capital. Intrepid Investment Bankers LLC advised SJP.
SJ Partners LLC
SJ Partners is a leading lower middle market private equity firm that, for over ten years, has focused on the acquisition of consumer and services companies. It works closely with portfolio company management and maintains a group of highly qualified operating partners. www.sjpartners.com
Initially founded in 1993 by Francine Porter, Osmotics LLC develops and markets leading cosmeceutical treatments for skin and hair. Osmotics has been a cosmeceutical leader and pioneer launching – based on leading scientific research — many industry “firsts” in the market such as the first Vitamin C transdermal patch available over the counter. Products are available through the Company’s website (www.osmotics.com), leading department store chains, and select independent retailers.
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SJ Partners, LLC