Eckental, Germany, February 28, 2006
SJ Partners, LLC (“SJP”) is pleased to announce that House of Sports, KG GmbH (“HOS”), an SJP portfolio company, has signed a master franchisee agreement with Bellissima GmbH, an innovative franchisor of women’s only fitness centers. “Bellissima is the fastest growing fitness concept in our region with demonstrated demand for their female-only, 30 minute ‘in and out’ circuit training format.
We are happy to be working closely with Bellissima in their expansion,” stated HOS CEO Markus Giegold. HOS has also opened a spa only location and is in the process of expanding its golf offering to eighteen holes from nine.
House of Sports KG GmbH is a leading, multi-location fitness center operator in Germany. HOS operates centers under the premium “House of Sports” brand and all-female “Bellissima” concept.
About SJ Partners, LLC
SJ Partners (SJP) acquires and advises middle market businesses. SJ Partners invests in consumer and services companies with $1-5 million in cash flow. Industries of particular interest include food distribution and consumer products. SJP also provides select investment banking services.
SJP’s resources provide a deep base of operating and research knowledge. SJP’s founder and CEO Scott Johnson was trained as an equity analyst and was a member of a #2 rated Institutional Investor rated team at Merrill Lynch. The firm also benefits from its affiliated relationship with the NPD Group, one of the nation’s largest private consumer market research companies. Lastly, SJP works with a set of operating partners who each have over 20 years of experience in the distribution, consumer and services industries.
For more information, please contact:
Scott Johnson, CEO, SJ Partners, LLC,