SJ Partners Exits Spectrio to The Riverside Company After Twelve-fold Growth in EBITDA New York, NY, October 15, 2014 — Following a twelve-fold growth in profits driven by the successful completion of fourteen add-on acquisitions during its investment, SJ Partners, LLC (“SJP”) has sold its stake in Spectrio LLC, one of the nation’s leading full-service audio and video marketing companies, to The Riverside Company. Founded in 1988, The Riverside Company is a global private equity firm that has invested in more than 350 transactions and focuses on investing in and acquiring growing businesses valued at up to $250 million.

After its initial investment, SJP actively worked with management and made subsequent equity investments to support Spectrio’s add-on acquisition strategy and diversification into other vertical markets, notably the high growth digital signage industry.

“We appreciate the support over the years of SJ Partners LLC and recognize their contributions in our success, in particular, their hands-on assistance with multiple rounds of financing and the fourteen add-ons completed since they became an investor which help drive our remarkable EBITDA growth during that period,” stated Spectrio CEO Aaron Kleinhandler who will continue to run Spectrio.

Add-on acquisitions completed during SJP’s investment include: The AdTel Group LLC Performance Audio Marketing, HoldPlus Inc, Focuspoint Inc, Audio Marketing Systems Inc, The Hold Company Inc (dba Audiomax), Sonic River Studios Inc, Broadcast Marketing & Entertainment LLC, Perception Marketing LLC (dba Impressions on Hold), Profit-Tell International Inc, Hold It Systems Inc, Phone on Hold Marketing Systems Inc, and Vericom Inc. Lazard Middle Market served as Spectrio’s exclusive financial advisor. Kramer Levin Naftalis and Frankel LLP advised SJ Partners and Shumaker Loop & Kendrick LLP advised Spectrio LLC.

SJ Partners LLC

SJ Partners is a leading lower middle market private equity firm that, for over ten years, has focused on the acquisition of consumer and services companies. It works closely with portfolio company management and maintains a group of highly qualified operating partners.

Spectrio LLC

Spectrio provides audio and video solutions to help clients deliver effective marketing messaging to their end users. Ranked one of the fastest revenue growing, privately held companies in the U.S. by Inc. Magazine for the past 5 years, Spectrio creates and delivers multimedia marketing solutions including on-hold messaging, IVR prompts and automated attendant greetings, digital signage, interactive kiosk applications, location specific “storecast” messaging, and custom video applications. In approximately 40,000 U.S. locations, Spectrio is among the top five providers in the telephone on-hold messaging industry. Visit The Riverside Company The Riverside Company is a global private equity firm focused on investing in and acquiring growing businesses valued at up to $250 million (€200 million in Europe). Since its founding in 1988, Riverside has invested in more than 340 transactions. The firm’s international portfolio includes more than 70 companies.

For more information:

Scott Johnson SJ Partners, LLC